Yahoo vs Google, battle Intensifies......
Yahoo is the new Google. Google is the new Yahoo. Up is down, and black is white. This spring has been very strange. Google, it seems, has jumped the shark. It has been overtaken, left standing, and not by some new startup of ultra smart MIT alumni or by the gazillions in the Microsoft development budget, but by the deeply unhip and previously discounted Yahoo.
Google's reputation comes from three things: the quality of its search results, the cutting-edge research and prototypes it produces, and the interfaces it provides for other programs to tap into, known as their application program interface (API). Search, up to a point, is a matter of brawn over brains - throw more money and machines at indexing the web, and you'll get a better result. So it was the last two that really set Google apart.
Google's Labs and API were held up as exemplars of a modern internet business, while Yahoo was seen as floundering in a sea of accountants, pop-up ads, and Britney Spears. But Yahoo has learned its lesson. Research.yahoo.com, launched last month, is the same idea as labs.google.com - a showcase for new and interesting projects - but it's better. Unlike Google, Yahoo publishes its papers, names its researchers and says what it is up to. One-nil to Yahoo.
Google's API was also a thing of beauty when it launched. For programmers, the ability to query Google from inside your own programs was immensely useful. And just as Amazon and eBay have done with their APIs, the Google API produced an ecosystem of applications and programming techniques that relied on, and fed, Google's success. It was unique.
But not now. Yahoo's own API is out, and it's better. It has more features, it's more complete, it's technically more elegant, and it's easier to use than Google's alternative. Two-nil to Yahoo.
How about products? Last month's launch of Google Maps was impressive, but not as cool as Yahoo's placing of live traffic conditions on its map this month. Google's webmail product, Gmail, caused a fuss by offering accounts capable of storing a gigabyte of mail, four times that of Yahoo Mail. No problem, said Yahoo last week, Yahoo mail users can have a gigabyte too. Google's purchase of Blogger gave them a place at the blogger's table, but it has done little with it. Yahoo's blogging tool, Yahoo 360, launches this month, allegedly fully integrated with the rest of the content they produce.
Google has an image organising application in Picasa, sure; but Yahoo just bought Flickr, perhaps the smartest and richest online application ever written. Yahoo has a rich site summary (RSS) aggregator, Google does not. Yahoo has a search engine for online movies, Google does not. Yahoo has quietly launched search.yahoo.com/cc, a search engine engineered to find and index Creative Commons material. To do this, Yahoo must be indexing the web for data called RDF - a highly advanced, potentially powerful technology that Google has said it isn't going to touch. Three-nil to Yahoo.
Yahoo isn't just back in the game - it's winning. How weird is that?Source :http://www.guardian.co.uk/online/story/0,3605,1448381,00.html
posted by Sathish @ 4:12 PM
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